To measure the success of your Blog or Social Marketing you’re going to want to set and keep track of specific individual goals. Things such as new email / rss feed subscribers, file downloads, form submissions, sales, incoming links etc.
If you also add these tools to measure the impact your Blog and Social marketing online you will have some very good indicators of your social marketing progress.
Google Analytics
Google Alerts
Google Trends
Google Feedburner
Technorati
Postrank
Twitter Search
WordPress Stats Plugin
Xinureturns
