Posts Tagged ‘website’

SEO Starts Before You Build Your Website

Wednesday, January 20th, 2010

Don’t spend your time and money re-working your website, when you can do it right the first time.

The amount of time you spend pre-planning your website can save you lots of time and money later on.

Search Engine Otimization for ROIPlan to succeed from the start. It’s as easy as…

  1. Who is your target market?
  2. What is the purpose of your website?
  3. This is the one a lot of people miss… Inform yourself with thorough keyword* research!

Organize your content, knowing how your potentially new clients and customers are looking for you.

  1. Organize your keywords into logical categories and sub-categories

Improve the usability of your site with an “informed” presentation of your material. (Intuitive website design and navigation)

  1. Story board
  2. Wire frame
  3. Assign specific pages to your keyword categories and sub-categories

Write SEO copy and content for your website.

  1. Write Titles and meta-description for specific pages
  2. Write “informed” content

That’s it!

Now you can spend your time answering your calls, emails or filling orders from your website.

While you’re at it, you can dedicate some of your time or money for ongoing and Advanced SEO, instead of rebuilding your site  in 3 months because it’s not bringing you new business.

* Keyword, keyphrase, long tailed keyword etc.

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3 Steps to Your Website’s Success

Friday, October 3rd, 2008

Build a website and they will come… NOT!

You have to; find and target the right keywords.

It’s just like selling…

Sell what people want and need not what you need or want to sell.

Spend endless amounts of time networking online.

Press releases, blogging, rss feeds, publishing articles and documents and white papers, eBooks, social networking, business, social and niche communities, forums, commenting, twittering, establishing relationships, affiliates, partnering etc.

Networking online is only limited by one’s lack of imagination.

3 steps to your website’s success

  1. Build a professional informative website with regular fresh content that addresses peoples wants and needs
  2. Target the right keywords (not merely for traffic volume, but for traffic that is probably interested in buying your product or service)
  3. Make it extremely simple to buy your product or contact you

Do this and they not only will come… they will call, they will Email, they will bookmark, they will talk, they will tell and refer,  and they will buy from you…

Now that’s what I’m talking about!

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Website vs. an Online Marketing Tool with ROI

Monday, September 29th, 2008

Why trying to save thousands of dollars on your website design, development and SEO investment could cost you $100,000.00…

I’m not kidding.

The “back” button is a website’s worst enemy. Unless you are literally the only human being on the planet that offers a product or service, you cannot afford to have a substandard website. Way back in the olden days of the internet (late 1990’s, can you believe it?), it was enough to have a 1 to 5 page brochure website with some simple pages called “contact us, about us, services” or “capabilities, etc.” Those types of sites still exist, much like 8 track tapes still exist, but few people use them.

Websites that fail as marketing tools and do not provide you with a return on your investment often fit into one of several groups:

1) The “I did it myself” or my nephew is studying to be a web designer group…

Thinking that web design is easy so why should they pay someone to do it. Truth is, there are a lot of very talented do-it-yourself website builders out there; however there is big difference between a very nice website and a professional web driven online business marketing initiative. You excel at what you do, your nephew, hopefully, excels in school and we excel at providing you with web services that introduce you to new customers and clients via the internet.

2) The price conscious, but logical owner who weighed everything out but the ROI.

Again do want to spend your time on the phone wondering why your competitors have so much business, or do you want to spend your time on the phone closing all the new business your website is bringing you?

I am not saying that the most expensive web design and seo company is the best one.

What I AM saying is that you’re a professional that depends on your business to generate revenue. If your are going to invest in a website for your business, make sure it is a profesional website that you can depend on to generate revenue.

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