Posts Tagged ‘seo specialist’

SEO Your Website – Site Analysis, Inventory and Planning

Wednesday, March 24th, 2010

3 Step SEO Checklistrelevant websites, onlne conversions, increased profits

1) Target relevant keywords/keyphrases that are likely to attract people looking to buy your products or services. Do not use anything that is remotely vague

2) Professional Content – Clean branded image, product/service centric, usability,  good page copy, calls to action and readly available contact info

Who we are – Logo Branding
What we do – Products/Services
What we can do for you – Benefits! Benefits! Benefits! Write in third person; How we can help you and your business, etc.
What we want you to do next – Calls to Action/Contact Info

3) Link Building / Internet Saturation – Social Networking, Articles, Press Releases, News, White Papers, Blog and Video marketing

SEO Starts Before You Build Your Website

Wednesday, January 20th, 2010

Don’t spend your time and money re-working your website, when you can do it right the first time.

The amount of time you spend pre-planning your website can save you lots of time and money later on.

Search Engine Otimization for ROIPlan to succeed from the start. It’s as easy as…

  1. Who is your target market?
  2. What is the purpose of your website?
  3. This is the one a lot of people miss… Inform yourself with thorough keyword* research!

Organize your content, knowing how your potentially new clients and customers are looking for you.

  1. Organize your keywords into logical categories and sub-categories

Improve the usability of your site with an “informed” presentation of your material. (Intuitive website design and navigation)

  1. Story board
  2. Wire frame
  3. Assign specific pages to your keyword categories and sub-categories

Write SEO copy and content for your website.

  1. Write Titles and meta-description for specific pages
  2. Write “informed” content

That’s it!

Now you can spend your time answering your calls, emails or filling orders from your website.

While you’re at it, you can dedicate some of your time or money for ongoing and Advanced SEO, instead of rebuilding your site  in 3 months because it’s not bringing you new business.

* Keyword, keyphrase, long tailed keyword etc.

3 Steps to Your Website’s Success

Friday, October 3rd, 2008

Build a website and they will come… NOT!

You have to; find and target the right keywords.

It’s just like selling…

Sell what people want and need not what you need or want to sell.

Spend endless amounts of time networking online.

Press releases, blogging, rss feeds, publishing articles and documents and white papers, eBooks, social networking, business, social and niche communities, forums, commenting, twittering, establishing relationships, affiliates, partnering etc.

Networking online is only limited by one’s lack of imagination.

3 steps to your website’s success

  1. Build a professional informative website with regular fresh content that addresses peoples wants and needs
  2. Target the right keywords (not merely for traffic volume, but for traffic that is probably interested in buying your product or service)
  3. Make it extremely simple to buy your product or contact you

Do this and they not only will come… they will call, they will Email, they will bookmark, they will talk, they will tell and refer,  and they will buy from you…

Now that’s what I’m talking about!

Free SEO Webinar

Monday, September 29th, 2008

Industrial Traffic LLC is pleased to offer free SEO webinars for the purposes of educating businesses trying to understand search engine optimization and how it can help grow your business.

We hope that by demonstrating our knowledge of search engine optimization, internet marketing and website design you will consider using Industrial Traffic LLC to help you grow your online presence, but you are by no means obligated.

Basic SEO Concepts for Business – What every business website owner should know…
Running Time: 45 minutes to 1 hour

This Webinar is for anyone looking to set up or update a business website, ESPECIALLY for those considering hiring someone to set up or update a website for your company. It is focused on business websites (not matter the industry, real estate, manufacturing, retail, etc) and covers the basic concepts. The purpose is to demystify SEO and web design and establish a foundation of understanding.

It will give you enough information to determine:
- If building and optimizing a business website is something you want to take on yourself.
- If your current SEO and/or Web Designer is capable of providing your ROI.
- What kinds of questions to ask when interviewing a firm to build and optimize your website.
- How a profitable business website should look and function.

Sign up now for this webinar:
Oct 2 11am 2 pm 7pm
Oct 9 7pm
Oct 16 11am 2 pm 7pm
Oct 23 11am 2 pm 7pm
Oct 30 11am
Nov 6 11am 2 pm 7pm

SEO Strategy – Why a cheap website is often an expensive lesson!
Running Time: 30 to 45 minutes

Isn’t it amazing that a person would invest $30K + in a vehicle with all the bells and whistles, then buy the cheapest tires possible. It’s amazing because the tires are the only part of the vehicle that actually touch the ground! Shouldn’t that be where you spare no expense?

Likewise with a business website. It’s amazing how many great companies invest millions in employees and capital equipment, yet find the cheapest website solution possible. Anything they do invest into a website is usually from the design point of view. While a sharp looking site that resonates with your users is pertinent, it really isn’t what you should be thinking about first when setting up a web campaign.

This webinar will help you determine what you should really consider when coming up with a web solution. To do this, we will expound on SEO strategies & how they currently work to help you understand why an effective search engine optimization plan is an essential investment in your bottom line. You’ll learn that by investing now (wisely of course), that you will reap a much higher ROI, than if you try to go cheap now, then play catch up later.

Sign up now for this webinar:
Oct 2 12:30 pm 4:30 pm
Oct 16 12:30 pm 4:30 pm
Oct 23 12:30 pm 4:30 pm
Nov 6 12:30 pm 4:30 pm

Note: all webinar times are subject to change. You will be notified if your webinar time has changed.
Email Us if you would like to be notified of upcoming seminars.

Please send us an Email Us including your First, Last and Company Name
Optional:

- Phone number
- Questions
- Company City, State

Website vs. an Online Marketing Tool with ROI

Monday, September 29th, 2008

Why trying to save thousands of dollars on your website design, development and SEO investment could cost you $100,000.00…

I’m not kidding.

The “back” button is a website’s worst enemy. Unless you are literally the only human being on the planet that offers a product or service, you cannot afford to have a substandard website. Way back in the olden days of the internet (late 1990’s, can you believe it?), it was enough to have a 1 to 5 page brochure website with some simple pages called “contact us, about us, services” or “capabilities, etc.” Those types of sites still exist, much like 8 track tapes still exist, but few people use them.

Websites that fail as marketing tools and do not provide you with a return on your investment often fit into one of several groups:

1) The “I did it myself” or my nephew is studying to be a web designer group…

Thinking that web design is easy so why should they pay someone to do it. Truth is, there are a lot of very talented do-it-yourself website builders out there; however there is big difference between a very nice website and a professional web driven online business marketing initiative. You excel at what you do, your nephew, hopefully, excels in school and we excel at providing you with web services that introduce you to new customers and clients via the internet.

2) The price conscious, but logical owner who weighed everything out but the ROI.

Again do want to spend your time on the phone wondering why your competitors have so much business, or do you want to spend your time on the phone closing all the new business your website is bringing you?

I am not saying that the most expensive web design and seo company is the best one.

What I AM saying is that you’re a professional that depends on your business to generate revenue. If your are going to invest in a website for your business, make sure it is a profesional website that you can depend on to generate revenue.

More SEO Solicitations via Spam Email… Black Hat?

Friday, August 22nd, 2008

Received another Blackhat SEO Spam Email…

Do you know why you’re not getting as much web traffic as you would like? We do and we can show you how to change that without denting your budget. Even better we will show you how with a no cost site review. Email us today at xyz@gmail.com for your free review. Include your URL(s) and your contact information.

Sincerely,
Joe Lane
Search Placement Specialist

Or you can try results oriented Professional Ethical SEO Services

Spam and Black Hat SEO

Monday, August 18th, 2008

Search SuccessIt never ceases to amaze me that amount of spam emails that I receive from companies telling me that they can help me achieve #1 rankings in all the major search engines.

We are on the 1st page for our targetted keywords on the major search engines!

This just proves the point of quality search engine optimization firms and those that wish to be!

Our new prospects come to us from a few different areas; Referrals ( which tells you a lot about how we operate, since so many are willing to recommend us ) and INTERNET LEADS which come as a result of someone FINDING US on one of the major search engines.

For those companies that must rely on spam to drive traffic to their sites, I must question their SEO techniques. If these companies were ranking well on the search engines would they have to rely on these mailings.

How are they going to help you If they cannot achieve good rankings themselves?

Does it strike. you as odd, that they claim they can get you to the #1 position on Google yet they have no idea what your internet marketing strategy is?

Industrial Traffic takes a holistic approach to our search engine optimization as each of our clients has experienced. We start with the analysis of keywords which is the foundation of each and every site we work on and build from there.

These are just a few emails that I have received recently that I find most amusing:

“If you’re interested in getting your site to the top of a search engines listing, please reply with the web address you want to promote and the best way to contact you with some options. Just an offer, there’s no cost for a review.”

Thanks in advance,
Walter Morris

“I am trying to contact the owner of manchesterbowhunters.com.

Anyway I specialize in getting sites listed at the top of Google in organic listings.
Since you already do some type of advertising in Google, I know you need to get more placement in Google. I was wondering if you could get back with me as soon as possible.
I look forward to working with manchesterbowhunters.com.

In today’s Internet Economy everything is about performance. I know I can help drive traffic to manchesterbowhunters.com and lots of it.”

That’s all there is to it. I hope that sounds good to you. I look forward to hearing some kind of response.
Please get back with me at your earliest convience
Thanks,
JB

“If your site is seen first on the search engines, you’re the one people will tend to contact. It’s that simple.”

Discover a better way to be seen on the major search engines. A way that over 14,000 companies have already discovered. Their sites are ALWAYS seen at the top of the major search engines, WITHOUT the exorbitant pay per click charges.

With us, your site, and not a banner or link, is ALWAYS seen first, with no pay per click hassle.

We can provide you this same advantage. This Network is based on proven search toolbar technology with over 31.8 million downloads. For those who have downloaded the WebMenu search toolbar, these clients are seen 100% of the time at the top of the major search engines !

Our usual placement goes for six months, but if you register with us between now and Friday, we’ll also give you an additional six months at no extra cost. We offer guarantees, including a money back guarantee. We will also include our Click2Call service at NO additional cost, if you order today.

Ask about our free sponsored link program, which will be included with your order if you order during our promotion.

I can be reached at my office, from 8:00 AM to 5:00 PM Pacific time. Please feel free to call me.
Best regards,
Robert Sexton

I must assume that these solicitations have about as much value as the solicitation I received from Africa today, regarding $25,000,000.00 that could be deposited into my bank account as soon as I sent my bank account info to this individual in Africa.

Since I don’t believe that many of you would be fooled by the email below, I suggest that you should also not be fooled by the emails that are sent to you regarding SEO.

“Dear,
I am Mr.Ahmed Mustapha, the Senior & Auditor General of a Bank, during the course of our auditing, I discovered a floating fund in an account opened in the bank in 2000 and since 2003 nobody has operated on this account again.

After going through some old files in the records I discovered that the owner of the account died without a [heir] hence the money is floating and if I do not remit this money out urgently it will be forfeited for nothing. The owner of this account is a foreigner, a miner and an industrialist. He made millions of dollars before he died victoriously. Since DEC 26 2003 website details as follow: http://www.cnn.com/2003/WORLD/africa/12/26/benin.crash/ and no other person knows about this account or any thing concerning it.

My investigation proved to me that the account has no other beneficiary and that until his death he was the manager director of aluminium & steel industries (PTY). SA. We will start the transfer with the total sum involved {twenty Five million dollars [$25,000,000.00 only, into your account, as a safe foreigners bank account abroad, but I don’t know any foreigner abroad that’s why I have contacted you to bear the legal sole beneficiary of the fund.

I am revealing this to you with believe in God that you will never let me down in this business. Also send your private telephone number and fax number including the full details of the account to be used for the deposit. I need your strong assurance that you will never let me down in this business proposition.

With my influence and the position in the bank, as an official whom is working in our favour we can transfer this money to any foreigner’s reliable account which you can provide with assurance that this money will be intact pending my physical arrival in your country for sharing.

The bank official will destroy all documents of transaction immediately you receive this fund leaving and they will be no trace to any place and to build confidence you can wrote immediately to discuss with me the modalities,after I will make this remittance in your presented account and fix my resign date, to fly down to your country at least 7 days ahead of the fund transferred and confirm into the account.

At the conclusion of this business, you will be given 45% of the total amount, 50% will be for me, while 5% will be for expenses might have incurred during the process of transferring. I am waiting for your reply. Contact me via my this e-mail: ahmadhad_0@yahoo.fr
Best Regards,
Mr. Ahmed Mustapha”

IT SEEMS SIMPLE ENOUGH – BE WARY OF ONLINE SOLICITATIONS!

Work with a reputable SEO firm that you can count on.

Mike St. Laurent

SEO is about more than high rankings…

Friday, July 4th, 2008

SEO is atracting the right traffic. Traffic that will become your future, customers, clients and business relationships.

SEO is about visitor conversions.

SEO is about advanced analytics.

Most importantly SEO is about ROI…

If your Search Engine Optimization program isn’t providing you with a Return on your Investment.

We can help you change that!

SEO and ROI go hand in hand!

Search Engine Optimization – Is it necessary?

Saturday, February 16th, 2008

Industrial Traffic constantly strives to develop web sites that ultimately will rank high on major engines. Depending upon the level of competition, there are many different approaches that can be utilized week to week – month to month – quarter to quarter – etc.. that have nothing to do with content changes on your site ( though the one constant that you can depend on is – relevant content – the more relevant your content is to the subject being queried, the more likely the engines are to serve your results to their audience )

Question:

With millions of companies vying for the top spot at Google, if nothing is done to improve your site and make it more relevant to the engines audience as well as the bots that are indexing your site, how will your website maintain its current position?

With the constant changes in search engine algorithms if nothing is changed on your site, how will you maintain your positions as your competition continues to update their sites?

stay tuned…. more to come

Googles answer to Optimization

Saturday, February 16th, 2008

What’s an SEO?

Does Google recommend working with companies that offer to make my site Google-friendly?

SEO is an abbreviation for “search engine optimizer.” Many SEOs and other agencies and consultants provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.

While Google doesn’t have relationships with any SEOs and doesn’t offer recommendations, we do have a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether.

Be wary of SEO firms and web consultants or agencies that send you email out of the blue.

Amazingly, we get these spam emails too:

“Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories…”

Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.

No one can guarantee a #1 ranking on Google.

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or through the Google Sitemaps program, and you can do this yourself at no cost whatsoever.

Be careful if a company is secretive or won’t clearly explain what they intend to do.

Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you.

You should never have to link to an SEO.

Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.

Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.

Most such proposals require users to install extra software, and very few users do so. Evaluate such proposals with extreme care and be skeptical about the self-reported number of users who have downloaded the required applications.

Choose wisely.

Be sure to understand where the money goes.
While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.

For more info on this subject – visit the original article at:

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291 “Webmaster Help Center”, ”Google”] 2008.