Why trying to save thousands of dollars on your website design, development and SEO investment could cost you $100,000.00…
I’m not kidding.
The “back” button is a website’s worst enemy. Unless you are literally the only human being on the planet that offers a product or service, you cannot afford to have a substandard website. Way back in the olden days of the internet (late 1990’s, can you believe it?), it was enough to have a 1 to 5 page brochure website with some simple pages called “contact us, about us, services” or “capabilities, etc.” Those types of sites still exist, much like 8 track tapes still exist, but few people use them.
Websites that fail as marketing tools and do not provide you with a return on your investment often fit into one of several groups:
1) The “I did it myself” or my nephew is studying to be a web designer group…
Thinking that web design is easy so why should they pay someone to do it. Truth is, there are a lot of very talented do-it-yourself website builders out there; however there is big difference between a very nice website and a professional web driven online business marketing initiative. You excel at what you do, your nephew, hopefully, excels in school and we excel at providing you with web services that introduce you to new customers and clients via the internet.
2) The price conscious, but logical owner who weighed everything out but the ROI.
Again do want to spend your time on the phone wondering why your competitors have so much business, or do you want to spend your time on the phone closing all the new business your website is bringing you?
I am not saying that the most expensive web design and seo company is the best one.
What I AM saying is that you’re a professional that depends on your business to generate revenue. If your are going to invest in a website for your business, make sure it is a profesional website that you can depend on to generate revenue.
Tags: professional, roi, seo, seo specialist, website
